The everyday tee.
The complete card-back logo, printed small at the left chest. A pocket-tee placement that keeps the shirt easy to wear.
A brand concept for Dan
Dan, this is a new look built around the world you love. Familiar blue. A collectible silhouette. Pixels that bring it all to life.
Watch it come to lifeExplore the direction, then imagine it on your next review.
01 / The identity
The package-inspired outline connects to toys. The pixel edge connects to the name. Together, they give the channel a shape that can carry from a full-screen opening to a tiny corner mark.
02 / The opening
Pixels assemble the mark. The card turns, hits, and sends a ripple straight into the footage. One continuous introduction, set to your existing music and timing.
03 / The channel
A familiar welcome, with more room for the collection. Explore the layouts and switch between the toy shelf, a clean navy background, and a pixel gradient.
Toy-shelf visuals are AI-assisted concept imagery, not product photography. The TV view uses an earlier wide illustration. Final imagery and the shared YouTube crop will be confirmed before production.
04 / On screen
The white outline and blue pixels carry into a lower third with space for a name, a guest, or a figure. The text stays stacked and easy to read.
The TV bug
Try the mark at different sizes over moving footage.
05 / Beyond the screen
A few things fans can wear, collect, and take home. The same identity, scaled for a small chest print and a collectible pin.
The complete card-back logo, printed small at the left chest. A pocket-tee placement that keeps the shirt easy to wear.
A small enamel pin in the full packaging shape, shown on a jacket for scale. Navy, white and blue, finished with a polished metal edge.
Illustrative merchandise mockups. Placement, materials and final artwork would be refined with the chosen manufacturer after direction approval.
Your next chapter
This is the direction. Your feedback shapes what comes next.
Once it feels right, we’ll build the finished graphics and editable project files for your workflow.