PIXEL DAN / A NEW DIRECTION

A brand concept for Dan

Same passion.
New packaging.

Dan, this is a new look built around the world you love. Familiar blue. A collectible silhouette. Pixels that bring it all to life.

Watch it come to life

Explore the direction, then imagine it on your next review.

Proposed Pixel Dan logo: white Pixel, blue Dan, a white package outline and blue hanging slotPIXEL DAN / IDENTITY CONCEPT

01 / The identity

A little collectible.
A lot of character.

The package-inspired outline connects to toys. The pixel edge connects to the name. Together, they give the channel a shape that can carry from a full-screen opening to a tiny corner mark.

Blue hanging slot

Find your finish.

The same mark, with three treatments for the hanging slot.

Pixel blue
Deep navy
White

Your blue stays at the heart of it.

02 / The opening

Built in pixels.
Landed with impact.

Pixels assemble the mark. The card turns, hits, and sends a ripple straight into the footage. One continuous introduction, set to your existing music and timing.

5.42 seconds · Your original music

03 / The channel

For the love of toys.

A familiar welcome, with more room for the collection. Explore the layouts and switch between the toy shelf, a clean navy background, and a pixel gradient.

Layout concepts

Toy-shelf visuals are AI-assisted concept imagery, not product photography. The TV view uses an earlier wide illustration. Final imagery and the shared YouTube crop will be confirmed before production.

04 / On screen

A signature.
Never a distraction.

The white outline and blue pixels carry into a lower third with space for a name, a guest, or a figure. The text stays stacked and easy to read.

Pixel entrance · Silent preview

One shape.
Room for every story.

Dan Eardley, toy reviewer and collector

The TV bug

Recognizable, even in the corner.

Try the mark at different sizes over moving footage.

Sizes relative to a 1920 px frame

Pixel Dan logo at 180 pixels
180 px
Pixel Dan logo at 132 pixels
132 px
Pixel Dan logo at 96 pixels
96 px

05 / Beyond the screen

From the channel.
To the convention floor.

A few things fans can wear, collect, and take home. The same identity, scaled for a small chest print and a collectible pin.

01 / Wear it

The everyday tee.

The complete card-back logo, printed small at the left chest. A pocket-tee placement that keeps the shirt easy to wear.

02 / Collect it

A little collectible.

A small enamel pin in the full packaging shape, shown on a jacket for scale. Navy, white and blue, finished with a polished metal edge.

Illustrative merchandise mockups. Placement, materials and final artwork would be refined with the chosen manufacturer after direction approval.

Your next chapter

Made for the love of it.

This is the direction. Your feedback shapes what comes next.
Once it feels right, we’ll build the finished graphics and editable project files for your workflow.

Watch the opening again